The purpose of the study was to ascertain the competitive and complementary potential of fresh vegetable production relative to traditional row crop production using a regional partial equilibrium model. It seems clear from the analysis that vegetable crops are not destined in the near future to replace row crops in terms of land utilization. Nevertheless, vegetable crops appear to compete with and complement row crops well as evidenced by substantial increases in production as market share was assumed to increase. However, fresh vegetables cannot be considered as residual enterprises to which producers move when the demand for row crops declines. Even with a simulated 20 percent decrease in the demand for row crops, the acreage of fresh vegetables did not increase.