GENERIC ADVERTISING, FOB PRICE PROMOTION, AND FOB REVENUE: A CASE STUDY OF THE FLORIDA GRAPEFRUIT JUICE INDUSTRY
Lee, Jonq-Ying
1981

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Title GENERIC ADVERTISING, FOB PRICE PROMOTION, AND FOB REVENUE: A CASE STUDY OF THE FLORIDA GRAPEFRUIT JUICE INDUSTRY
Author(s) Lee, Jonq-Ying
Subject(s)
Issue Date 1981-12
Publication Type Journal Article
DOI and Other Identifiers 10.22004/ag.econ.30115
Record Identifier https://ageconsearch.umn.edu/record/30115
PURL Identifier http://purl.umn.edu/30115
Published in Southern Journal of Agricultural Economics
Volume 13
Issue 2
Page Range 69 - 78
Total Pages 10
Record Appears in Southern Agricultural Economics Association (SAEA) > Southern Journal of Agricultural Economics

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