GENERIC ADVERTISING, FOB PRICE PROMOTION, AND FOB REVENUE: A CASE STUDY OF THE FLORIDA GRAPEFRUIT JUICE INDUSTRY

Subject(s):

Issue Date:

1981-12

Publication Type:

Journal Article

DOI and Other Identifiers:

Record Identifier:

https://ageconsearch.umn.edu/record/30115

PURL Identifier:

http://purl.umn.edu/30115

Published in:

Southern Journal of Agricultural Economics, 13, 2

Page range:

69-78

Total Pages:

Record appears in:

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Record created 2017-04-01, last modified 2020-10-28

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