Title
GENERIC ADVERTISING, FOB PRICE PROMOTION, AND FOB REVENUE: A CASE STUDY OF THE FLORIDA GRAPEFRUIT JUICE INDUSTRY
Issue Date
1981-12
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/30115
PURL Identifier
http://purl.umn.edu/30115
Published in
Southern Journal of Agricultural Economics
Volume
13
Issue
2
Page Range
69 - 78
Total Pages
10