Die Informationstheorie als neuer Ansatz der Werbeforschung

Weber, Adolf

1968

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Title

Die Informationstheorie als neuer Ansatz der Werbeforschung

Other Titles

Information theory as a new approach to advertising research

Author(s)

Subject(s)

Issue Date

1968

Publication Type

Journal Article

Digital Object Identifier

Record Identifier

https://ageconsearch.umn.edu/record/299053

Language

German

Published in

German Journal of Agricultural Economics/ Agrarwirtschaft

Volume

17

Issue

03

Page Range

65
77

Record Appears in

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