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Abstract

Condition of each economic activity with the aim of maximizing profits and maximum satisfaction of customer needs, is consuption. From the aspect of Nature that consumption can be defined as destruction. This because the constant race to increase the profit rate causes faster exhaustion of natural resources, which does not result in greater satisfaction of customer needs and increase the quality of life to a higher level. As Nature has its own physical boundaries, the organization in every production should take into account the fact that these limits do not reach, or which would be more dangerous - do not exceed. Therefore, companies must accept the concept of corporate social responsibility, which leads to sustainable development.

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