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Abstract

The Risk-Rating Model is designed to give extension specialists, teachers, and producers a method to analyze production, marketing, and financial risks. These risks may be analyzed either individually or simultaneously. The risk associated with each enterprise, for all combinations of enterprises, and for any combination of marketing strategies is estimated. Optimistic, expected, and pessimistic returns above variable cost and/or total cost are presented in the results. The probability that total return will be equal to or greater than variable cost and/or total cost is also estimated.

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