@article{Anh:291322,
      recid = {291322},
      author = {Anh, Dao The and Collins, R. and Tho, Pham Thi Hanh and  Anh, Le Quoc and Sautier D.},
      title = {Moc chau plum value chain development for the poor in the  North-West highlands of Vietnam},
      address = {2011-10-13},
      number = {2232-2019-2522},
      pages = {16},
      month = {Oct},
      year = {2011},
      abstract = {Within the framework of the project “Improved market  engagement for sustainable upland production systems in the  north-western highlands of Vietnam – AGB/2008/002”1 phase  2009-2-13; researcher teams from CASRAD have been  undertaking research activities and interventions towards  the plum value chain in Moc Chau. In order to identify  appropriate interventions toward selected products, the  following research phases were carried out: (1) a diagnotic  phase to identify products and their value chains, (2)  rapid analysis of the selected value chains, (3) consumer  research and (4) trials on high quality marketing channels.  The aim was to create more value for plum products starting  from postharvest stages, (grading, transporting, packaging,  selling) in which all actors of the chain fully  participated, with a focus on delivering to the consumer  Moc Chau plums of high quality. Furthermore, it was  intended that value created from the improved plum value  chain would be shared equitably amongst all actors. This  would help to achieve the project’s objectives of improving  market engagement for small scale households to reduce  poverty in a sustainable manner. In addition, these  research activities play a great role in developing a  suitable methodology and practice in analyzing and  improving value chains, especially for underdeveloped  highland products.},
      url = {http://ageconsearch.umn.edu/record/291322},
      doi = {https://doi.org/10.22004/ag.econ.291322},
}