Limited resources and a number of other different factors and activity on different levels, have decisive influence on competitiveness of company. The initial step in defining and implementing strategies to improve the competitiveness of enterprises refers to the analysis and understanding of the environment in which they operate and maintaining conditions of business with improving the management process. After defining the policies and objectives of the company, carried out electing strategic alternatives.. Actual values of process performance and determined factors of competitiveness, are used in the review of management to identify, analyze, plan and implement improvements. Evaluation of level achievement of improving the competitiveness, allows the feedback to (re) define planning process, policies and objectives. The achieved level of increasing the competitiveness is visible through customer satisfaction, keeping in mind that the basic element for successful business.