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All crisis compared to the regular condition or uncertainty basically mean the risk. It is a state of things being turned over compared to the former process. The risk is a state of crisis in company’s business operations. If the risk is complex, big and uncontrolled, it causes the crisis in the company. The crisis is the worm eating the company from its ’’core’’. The risk can be smaller or bigger, but it is always present. The risk cannot be eliminated, but it can be controlled. The risk is an unwanted inevitability with which the companies coexist. Since all the companies must live with the risk, they also have to manage it. To survive on the modern market means to manage the risk. The risk can be reduced, but cannot be eliminated. It is necessary to manage the risk.


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