@article{Gale:289729,
      recid = {289729},
      author = {Gale, Fred},
      title = {Direct Farm Marketing as a Rural Development Tool},
      journal = {Rural America/ Rural Development Perspectives},
      address = {1997-02},
      number = {2221-2019-2615},
      year = {1997},
      abstract = {Many farmers, government officials, and rural advocates  are enthusiastic about the prospects of direct farm  marketing for bolstering farm income and promoting rural  development. Direct marketing plays a role in rural  development by encouraging a climate of entrepreneurship  and innovation, attracting agricultural tourists, and  promoting alternative forms of agriculture. However, an  analysis of 1992 Census of Agriculture data indicates that  the income from direct selling is relatively small and  limited to communities near urban areas. Communities in  remote locations need to make a concerted effort to benefit  from direct marketing.},
      url = {http://ageconsearch.umn.edu/record/289729},
      doi = {https://doi.org/10.22004/ag.econ.289729},
}