@article{Liu:28969,
      recid = {28969},
      author = {Liu, Donald J. and Kaiser, Harry M. and Forker, Olan D.  and Mount, Timothy D.},
      title = {AN ECONOMIC ANALYSIS OF THE U.S. GENERIC DAIRY ADVERTISING  PROGRAM USING AN INDUSTRY MODEL},
      journal = {Northeastern Journal of Agricultural and Resource  Economics},
      address = {1990-04},
      number = {1204-2016-69551},
      pages = {12},
      year = {1990},
      abstract = {The market impacts of generic dairy advertising are  assessed using an industry model which encompasses supply  and demand conditions at the retail, wholesale, and farm  levels, and government intervention under the dairy price  support program.  The estimated model is used to simulate  price and quantity values for four advertising scenarios:  (1) no advertising, (2) historical fluid advertising, (3)  historical manufactured advertising, and (4) historical  fluid and manufactured advertising.  Compared to previous  studies, the dairy-industry model provides additional  insights into the way generic dairy advertising influences  prices and quantities at the retail, wholesale, and farm  levels.},
      url = {http://ageconsearch.umn.edu/record/28969},
      doi = {https://doi.org/10.22004/ag.econ.28969},
}