The promotion of precise poverty alleviation in poverty-stricken areas will inevitably lead to changes in local folk customs. The economic development may bring about greater development of folk customs, and may also lead to qualitative changes in folk customs. This paper mainly introduced the impact of the precise poverty alleviation on the folk customs. Based on the analysis, it came up with pertinent control measures, to better combine the folk customs with precise poverty alleviation measures, to promote common development of economy and culture in poverty stricken areas.