The upcoming integration of Serbia into the EU imposes new rules on society and business. That changes is a good precondition for the development of professional services sector. The companies try to improve their competitiveness by adopting new products, technologies and services. The new business concepts have to be “translated” into understandable language for market operators which are looking for advice from consultants on how to adapt to these rules. The demand for professional services rises together with real needs, and is dictated by: privatization, value evaluation of the enterprise, foundation of new small and medium enterprises, as a supposition of faster development of market economy, new products, seeking for new markets etc.
