This paper analyzed the process of application marketing strategy, which is essentially competitive ability, the result of the election strategy of creating value. Under capacity means the capacity to set the source as an integrated business intelligence target activity. The selected strategy should allow the company to the best use of core competence relative to the opportunities in the external environment. In other words, that the company applied the strategy to existing and potential competitors can not successfully imitate, and thereby achieves a relatively permanent and sustainable competitive advantage. At the same time, the potential of the company successfully implemented when the resources and skills valuable, rare, difficult to imitate and difficult to be substitutes by competitors in the field in which the company carries out its business activity The aim of this paper is to explain planning decisions (strategies) that marketing managers can apply to companies to improve business performance and achieve excellent results by putting in the focus of the implementation of appropriate strategies.