How to realize effective work in the time of the world economy crisis and how to keep ground, it is real challenge. It is possible to tell that crisis is moving us back in the period of financial break, in the time around years of the 30, to the passed century. How to watch of threats and take the opportunities? How to do the business in the successfully way? Trying to compare yourself with somebody who is better then you in the time of crisis, to do the Bench mark and use all good results, from successful corporations, it is maybe a possible answer to the problems in what we are: how to do the effective job!