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Abstract

The main objective of the work stems from just a definition of competitiveness that is gaining market advantages of applying the basic elements that make up a strategy of low prices. Adequate adopted business strategy to achieve strategic and operational objectives of the enterprise market. The paper wants to achieve such a strategic market access to the basis of the elements that make a successful strategy of low prices allow the company a competitive advantage. The aim is to analyze the competitive advantage of low price strategy that will enable practical implementations benefit the company in relation to the competitive compared to competing on the basis of market applications based on marketing principles. The aim of the research is to know the level and degree of satisfaction of consumers buying products or services at reasonable prices.On the basis of theoretical views known authors in the field of competitiveness of enterprises or the authors’ experiences both in theoretical and practical knowledge of the problems is that economic theory contribute to a better understanding and improve the competitiveness of existing knowledge in both theory and practice.

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