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Abstract

It is necessary to reexamine the existing and develop new business and marketing strategies of the enterprises based not only on development capacities of the enterprises themselves but also on the awareness of consumer sentiment, new technologies, market approaches and other contemporary market principles. In doing so, the awareness of market approaches – the constant and intensive market changes - is the first and basic supposition on which it would be wise to base new strategies that are different from the competitors’ in innovation, technology and quality. New strategies, conditionally, must also include the provision of critical money supply as well as stimulating economic policy, which enable us to keep up with the up-to-date market, technological and marketing trends.

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