This paper is designed to evaluate the export potential of the California rice industry. In terms of production, the potential production of the California rice is very restricted because of lack of land and water as well as environment-related regulations. The yields also reached the plateau after 1990s. In terms of consumption and export, the domestic consumption of medium grains has increased gradually and California has more attractive export markets than the Korean market, such as Japan or Taiwan. Considering all situations, the export potential of the California rice to Korea is not large.