This study reviews the innovative use of some legal tools to support the efforts of the people of local and indigenous communities to conserve and use sustainably their biological diversity, biological resources, and related traditional knowledge. So, this study reviews concepts of intellectual property- in particular geographical indications and trademarks- as possible incentives for the marketing of products from biological resources produced through traditional and environmentally friendly methods. It includes case studies: Kava, Rooibos, Quinoa, Basmati rice and Neem. Through the case studies, this study will review two forms of intellectual property rights, which have received relatively little attention in discussions of sustainable use or benefit-sharing derived from bioresources and traditional knowledge. Conclusionally, geographical indications and trademarks could potentially serve as tools to help holders of traditional knowledge benefit more equitable for the commercial use of their knowledge.