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The traceability & transparency system is being emphasized more than ever in the aftermath of a series of food-safety related scandals. But with the traceability & transparency only, food safety is not guaranteed. For the food safety system to be meaningful, it should be based on 3 basic conditions: (1) the clear-cut standards concerning the food production & distribution, (2) the traceability & transparency, (3) the checking system to assure that all the standards are kept well and the disclosed information is really true. This paper examined the structure and objectives of the Nen-Noh Beef Assurance System and showed the success of this system is strictly linked to the fact that it is based on the above-mentioned basic conditions.


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