000287977 001__ 287977
000287977 005__ 20210122082052.0
000287977 022__ $$a1068-5502
000287977 0247_ $$2doi$$a10.22004/ag.econ.287977
000287977 037__ $$a1835-2019-1549
000287977 041__ $$aeng
000287977 245__ $$aTo Scan or Not to Scan: The Question of Consumer Behavior and QR Codes on Food Packages
000287977 260__ $$c2019-05
000287977 269__ $$a2019-05
000287977 336__ $$aJournal Article
000287977 520__ $$aWe conducted a field experiment involving the purchase of oysters to offer market-based evidence on whether consumers will scan quick response (QR) codes on food packages, a new labeling technology proposed by the SmartLabelTM initiative. In an artefactual marketplace selling oysters, only 1.2% participants scanned the QR code labels with their own devices. However, providing free access to a QR-scanning smartphone induced 52.6% of participants to access labeling information—a large improvement even compared to when this information was provided directly on the package. Furthermore, consumers’ responses to the additional information were similar regardless of how the information was delivered.
000287977 546__ $$aEnglish
000287977 650__ $$aAgricultural and Food Policy
000287977 650__ $$aFood Consumption/Nutrition/Food Safety
000287977 650__ $$aInstitutional and Behavioral Economics
000287977 6531_ $$aconsumer preferences
000287977 6531_ $$adistance from information
000287977 6531_ $$afield experiments
000287977 6531_ $$aoysters
000287977 6531_ $$afood labeling
000287977 6531_ $$aQR code reading
000287977 700__ $$aLi, Tongzhe
000287977 700__ $$aMesser, Kent D.
000287977 773__ $$j44$$k2$$q311$$o327$$tJournal of Agricultural and Resource Economics
000287977 8560_ $$flle@umn.edu
000287977 8564_ $$9565d02e1-1252-4291-9fe0-2b245084c164$$s272228$$uhttps://ageconsearch.umn.edu/record/287977/files/JARE%2C44.2%2CMay2019%2C%235%2CLi%2C311-327.pdf
000287977 909CO $$ooai:ageconsearch.umn.edu:287977$$pGLOBAL_SET
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000287977 980__ $$a1835