@article{Li:287977,
      recid = {287977},
      author = {Li, Tongzhe and Messer, Kent D.},
      title = {To Scan or Not to Scan: The Question of Consumer Behavior  and QR Codes on Food Packages},
      journal = {Journal of Agricultural and Resource Economics},
      address = {2019-05},
      number = {1835-2019-1549},
      year = {2019},
      abstract = {We conducted a field experiment involving the purchase of  oysters to offer market-based evidence on whether consumers  will scan quick response (QR) codes on food packages, a new  labeling technology proposed by the SmartLabelTM  initiative. In an artefactual marketplace selling oysters,  only 1.2% participants scanned the QR code labels with  their own devices. However, providing free access to a  QR-scanning smartphone induced 52.6% of participants to  access labeling information—a large improvement even  compared to when this information was provided directly on  the package. Furthermore, consumers’ responses to the  additional information were similar regardless of how the  information was delivered.},
      url = {http://ageconsearch.umn.edu/record/287977},
      doi = {https://doi.org/10.22004/ag.econ.287977},
}