STRATEGIC POSITIONING IN AGRIBUSINESS: ANALYSIS AND OPTIONS

The planning process presented in the paper outlines several methods of analysis that farm business managers can use to choose among three business position options. The five forces model is an effective tool for scanning the external business environment and assessing a business's internal resources and capabilities. The value plate will assist managers in identifying the activities upon which a business may build a competitive advantage. Once these are assesses, managers must select a strategic position from three options: operational excellence/cost leadership, product or service innovation, and customer intimacy.


Subject(s):
Issue Date:
2004
Publication Type:
Working or Discussion Paper
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/28666
PURL Identifier:
http://purl.umn.edu/28666
Total Pages:
15
Series Statement:
Staff Paper 04-13




 Record created 2017-04-01, last modified 2020-10-28

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