Factors such as quality, health and price have contributed to improving broiler productivity in Brazil. Modernization and the use of instruments, such as a proper management of birds, health, balanced nutrition, genetic improvement and integrated yield have been researched by companies. Partnerships between industry, automatic systems and broiler farmers also contribute to the technical improvement of the broiler production process, resulting in reduced production costs and increased quality of the final product. In this context, this article aims to analyze the possibilities of autonomation in the context of broiler production. We conducted a qualitative, exploratory and comparative analysis by performing a documentary research. Collected data allowed a comparative analysis of the reduction of losses and increasing revenue (gross revenue). The results refer to two scenarios: (1) an aviary without autonomation; and (2) an autonomated aviary. The results point to an improvement in productivity by the autonomation of the broiler production process.