By the very nature of my employment contract, I must adapt my professional interests and pursuits to a tripartite audience. One day my mind is oriented toward research and an audience of professional colleagues. During such times, my thoughts dwell on the abstract, the theoretical, and an attempt to create "a net addition to knowledge." perhaps the very next day, I may find myself in a classroom confronting an audience of university students. Here I must concern myself with the "transfer of knowledge" and related essences of the learning process itself. On the third day, I may find myself hundreds of miles from the campus speaking to an audience of agribusiness managers. Here I must direct my efforts to the "application of knowledge."