Tabular and regression analyses are utilized in conjuction with discriminant analysis to determine user acceptance of the services of Egg Clearinghouse, Incorporated. The results provide fundamental information required to project the level of demand for such marketing services in the near future. An additional two percent of existing firms in the industry are categorized as potential users of egg clearinghouse services. Although this is a small portion of the total market it could almost double the current volume of eggs available for trade· in the. clearing house.