@article{Colette:284202,
      recid = {284202},
      author = {Colette, Arden W.},
      title = {COMMUNICATION WITH SMALL FARM OPERATORS},
      address = {1978-08},
      number = {2176-2019-886},
      pages = {20},
      year = {1978},
      abstract = {Change in· small farm operations will not be achieved  without communication. Communication will·. be · successful  only if primary consideration is given to the  characteristics ., attitudes and needs of the target  audience. The content of the message and how it is  perceived by the target audience is critical to the success  of the program. Innovations should be simple, compatable  with existing enterprises, and have a relative advantage  over current pract;i.ces. Interpersonal channels of  communication are the most effective in achieving adoption  of new ideas. The more the change agent is oriented  towa:r:d the target audience the more successful the  program.},
      url = {http://ageconsearch.umn.edu/record/284202},
      doi = {https://doi.org/10.22004/ag.econ.284202},
}