@article{Monthathip:284029,
      recid = {284029},
      author = {Monthathip, Achiraya and Puttakul, Winai and Potchanasin,  Chakrit},
      title = {An Analysis of Optimal Attributes of Organic Shampoo},
      address = {2018-06-30},
      number = {2193-2019-713},
      series = {ARE Working Paper No. 2561/1},
      pages = {18},
      month = {Jun},
      year = {2018},
      abstract = {This survey research interviewed 400 consumers in Bangkok  who ever used or are using organic shampoo. The study  objectives were 1) Study the general characteristics of  consumers 2) Study consumer behavior in organic shampoo  purchase and 3) Analyze the appropriate attributes of  organic shampoo products that consumers are satisfied.  Cluster Analysis divided the consumers into 2 groups and  then Kano Model identified attributes of the products each  group prefer. The result indicated that the first group is  a group of college students and those who just start the  first job. People around them have an influence on the  purchase. This group prefers the product of various  varieties and formulas, get reviewed on online media. The  second group is a group of consumers in the working age  always shop for health, The product features are of various  varieties and formulas, get reviewed on online media,  portable size available at convenience store and online  channel distribution.},
      url = {http://ageconsearch.umn.edu/record/284029},
      doi = {https://doi.org/10.22004/ag.econ.284029},
}