@article{Wissman:280004,
      recid = {280004},
      author = {Wissman, Roger A.},
      title = {Marketing Coordination in Agricultural Cooperatives},
      address = {1997-09},
      number = {1502-2018-7776},
      pages = {18},
      year = {1997},
      abstract = {The use of marketing agreements adds elements of marketing  coordination between members and their cooperatives.  Marketing agreements used in this study included both  marketing contracts signed with members and bylaw  provisions that required members to market with their  cooperative. Type of product marketed and related marketing  services had a strong influence on the level of agreements.  Except for dairy, cooperatives with marketing agreements  had a greater proportionate investment in assets,  especially fixed assets, than other cooperatives and were  more likely to use long-term sales contracts with their  customers. Dairy cooperatives had a range of bargaining and  marketing relationships with their members that created a  more complex asset investment relationship.},
      url = {http://ageconsearch.umn.edu/record/280004},
      doi = {https://doi.org/10.22004/ag.econ.280004},
}