This study explored the attitudes of consumers regarding the use of recombinant porcine somatotropin (PST) in the production of pork, and the association between the attitudes and individual socioeconomic characteristics. The data were collected from surveys of households located in the New York and Philadelphia metropolitan area. The results show that both gender and education may play a role in the level of concern regarding the use of PST. Education programs which address the safety of pork produced with PST need to target the lower-educated and female consumers. More-over, the education program should be developed by organizations which are trusted by the public, such as universities and public agencies.