ESTIMATION OF WEEKLY SALES FORECASTING EQUATIONS FOR SUPERMARKETS

Carman, Hoy F.; Figueroa, Enrique E.

doi:10.22004/ag.econ.279096

ESTIMATION OF WEEKLY SALES FORECASTING EQUATIONS FOR SUPERMARKETS

Weekly total and departmental sales forecasting equations were specified and estimated for 10 supermarkets. Nearness to payday, holidays and number of grocery specials were significantly related to total store sales. Several variables were statistically significant in meat and produce sales equations but not in the total store sales equations.

Subject(s):

Demand and Price Analysis
Marketing

Issue Date:

1984-08

Publication Type:

Conference Paper/ Presentation

DOI and Other Identifiers:

10.22004/ag.econ.279096

Record Identifier:

https://ageconsearch.umn.edu/record/279096

Language:

English