@article{Henderson:279040, recid = {279040}, author = {Henderson, Dennis R.}, title = {ELECTRONIC MARKETING IN PRINCIPLE AND PRACTICE}, address = {1984-08}, number = {2140-2018-7033}, pages = {17}, year = {1984}, url = {http://ageconsearch.umn.edu/record/279040}, doi = {https://doi.org/10.22004/ag.econ.279040}, }