@article{Henderson:279040,
      recid = {279040},
      author = {Henderson, Dennis R.},
      title = {ELECTRONIC MARKETING IN PRINCIPLE AND PRACTICE},
      address = {1984-08},
      number = {2140-2018-7033},
      pages = {17},
      year = {1984},
      url = {http://ageconsearch.umn.edu/record/279040},
      doi = {https://doi.org/10.22004/ag.econ.279040},
}