Venezuela is totally dependent on imported wheat to satisfy its large domestic demand for wheat breads, pasta, and other products. Until the mid-1980's, Venezuelan millers imported more than 80 percent of their high-quality, high-protein spring and durum wheats from the United States on a cash basis. Since then, the U.S. market share has fallen to about 34 percent because of aggressive marketing by Canada. Interviews with selected millers indicate that trade servicing, in addition to price and quality, is important in choosing the supplier. Given the proximity of the United States to Venezuela and abundant supplies of U.S. wheat throughout the year, respondents expressed a willingness either to pay $4-$5 more per ton or to increase imports by as much as 30 percent for cleaner U.S. wheat.