@article{Lev:278664, recid = {278664}, author = {Lev, Larry and Feenstra, Gail and Hardesty, Shermain and Houston, Laurie and Joannides, Jan and King, Robert P.}, title = {Benefits: How Can Sourcing Directly from Farmers Benefit Specialty Food Manufacturers?}, address = {2018-10}, number = {1962-2018-6678}, pages = {4}, year = {2018}, abstract = {Sourcing directly from farmers can have both benefits and challenges for manufacturers. So what tips the scales? What are the advantages that outweigh the challenges, and how can you, as a farmer, use this to your advantage? Here we address six categories of benefits: communication, interdependence, marketing advantages, transparency, value alignment, and simple economics.}, url = {http://ageconsearch.umn.edu/record/278664}, doi = {https://doi.org/10.22004/ag.econ.278664}, }