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Abstract

This case study focuses on an investment decision made in a poultry processing firm which is faced with increased sales targets but is constrained by dependence on other companies for storage and distribution. The decision to construct a distribution center is analyzed in this study. Instructors can use this case to teach agribusiness finance. As with other case studies, many issues can be explored, such as market channels, the importance of assumptions, and structure of the poultry industry.

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