Increased consolidation in the retail food industry, retail discount stores' expansion into food, and the use of information technology have created a new breed of retail grocery establishments that are rapidly capturing a growing share of the retail food business. In order to study the relationships between produce suppliers and buyers and to offer strategies for small and medium-sized produce supply firms, executives representing a Pacific Northwest sample of produce supply firms and major retail chains were interviewed. The results presented and evaluated in this paper are based on information obtained from these interviews, current business practices, and evolving relationships between large retail buyers and small and medium-sized suppliers of fresh produce and frozen fruits and vegetables.


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