@article{Ba:277390,
      recid = {277390},
      author = {Ba, H.A. and Demont, M. and Veettil, P.C.},
      title = {Willingness to internalize sustainability in agricultural  value chains through vertical coordination in Vietnam},
      address = {2018-07},
      year = {2018},
      abstract = {With the growing concern for issues related to climate  change, the development of sustainable agricultural value  chains is of prime concern. Using a Discrete Choice  Experiment, we examine both firms  and farmers  prospective  responses to the internalization of sustainability through  contract farming in the Vietnamese rice sector. Our  findings suggest that farmers are more willing to  internalize environmental sustainable production standards  in contract farming than agribusiness firms. The latter are  found less likely to mandate GlobalGAP/VietGAP production  standards due to the cost of implementation and the lack of  institutional support. It may be more interesting for firms  to invest in standards with lower entry barrier.  Furthermore, the internalization of the socio-economic  pillar of sustainability in contract farming may require  stimulating demand for sustainable rice and providing an  enabling institutional environment for both farmers and  firms to grasp new market opportunities.  

Acknowledgement  :  This research was conducted as part of the CORIGAP  project: Closing Rice Yield Gaps in Asia with Reduced  Environmental Footprint. The project was funded by the  Swiss Agency for Development and Cooperation (SDC).  Additional funding was provided by the CGIAR Research  Program on Rice. The authors would like to acknowledge  Nguyen Thi Kieu and Nguyen Thi My Phung from the Department  of Agriculture and Rural Development (DARD), Can Tho and An  Giang, Vietnam for their excellent research support.},
      url = {http://ageconsearch.umn.edu/record/277390},
      doi = {https://doi.org/10.22004/ag.econ.277390},
}