THE EFFECT OF RETAIL FOOD NEWSPAPER ADVERTISING ON CONSUMER DECISION MAKING
Presents results of a study of consumers reaction to newspaper advertisement by food stores in terms of shopping habits, appraisal of advertising, use of and benefits derived from advertisements.
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/27703
PURL Identifier:
http://purl.umn.edu/27703
Published in:
Journal of Food Distribution Research, 04, 2
Record created 2017-04-01, last modified 2019-08-26
