Presents results of a study of consumers reaction to newspaper advertisement by food stores in terms of shopping habits, appraisal of advertising, use of and benefits derived from advertisements.
Title
THE EFFECT OF RETAIL FOOD NEWSPAPER ADVERTISING ON CONSUMER DECISION MAKING
Issue Date
1973-02
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/27703
PURL Identifier
http://purl.umn.edu/27703
Published in
Journal of Food Distribution Research
Volume
04
Issue
2
Page Range
92 - 97
Total Pages
6
