@article{Rahman:276600,
      recid = {276600},
      author = {Rahman, K. T. and Palash, M. S. and Bepari, M. K.},
      title = {Consumer preference for broiler- a micro-level study in  Dhaka district},
      journal = {Journal of the Bangladesh Agricultural University},
      address = {2007-06},
      number = {452-2018-3956},
      year = {2007},
      abstract = {The objective of this study was to determine how  consumers' demographic characteristics affect their broiler  purchase decision and consumption. The study based on  primary data of 40 consumers of four different occupations  like farmer, religious leader, service holder and  businessman were purposively selected from different  villages of Savar upazila under Dhaka district. Average  consumption of broiler per month per person was highest in  the families of businessmen followed by that of service  holders, religious leaders and farmers. This survey  indicated that religious leaders and service holders had  more choice on broiler compared with other occupational  group. Besides, older people and high income groups dislike  broiler than their younger counterpart and lower income  people. Most of the consumers liked live broiler for its  low price and preferable weight 1.5 — 2.0 kg to them.  Finally most of the consumers preferred broiler compared to  indigenous poultry for their guest and for social festivals  and believed it is suitable for all ages of people and in  all seasons.},
      url = {http://ageconsearch.umn.edu/record/276600},
      doi = {https://doi.org/10.22004/ag.econ.276600},
}