@article{Eastwood:27603,
      recid = {27603},
      author = {Eastwood, David B. and Gray, Morgan D. and Brooker, John  R.},
      title = {SUPERMARKET PATRONAGE: AN ANALYSIS OF CUSTOMER COUNTS  AMONG OUTLETS WITHIN A GEOGRAPHIC AREA},
      journal = {Journal of Food Distribution Research},
      address = {1994-09},
      number = {856-2016-56597},
      pages = {9},
      year = {1994},
      abstract = {As new supermarket management tools are introduced, the  need for an improved understanding of store patronage is  growing.  Weekly customer counts for five supermarkets  located in a Southeastern metropolitan area covering 261  weeks are analyzed.  Descriptive statistics indicate that  food shopper patterns vary by outlet.  Regression equations  are estimated for each location.  Results point to store  specific relationships.  They indicate that evaluation of  television and radio ads and double couponing can be quite  involved.},
      url = {http://ageconsearch.umn.edu/record/27603},
      doi = {https://doi.org/10.22004/ag.econ.27603},
}