@article{Yeh:275980,
      recid = {275980},
      author = {Yeh, C.-H. and Hartmann, M. and Langen, N.},
      title = {The Role of Trust in Explaining Food Choice: Combining  Choice Experiments and Attribute Best Worst Scaling},
      address = {2018-07},
      number = {2058-2018-5288},
      pages = {39},
      year = {2018},
      abstract = {This paper presents empirical findings from a combination  of two elicitation techniques: discrete choice experiment  (DCE) and best-worst scaling (BWS) to provide information  about the role of consumers’ trust in food choice decisions  in the case of credence attributes. The analysis is carried  out at the example of Taiwan and focuses on sweet red  peppers. DCE data is examined using latent class analysis  to investigate the importance and the utility different  consumer segments attach to process attributes and their  respective levels: production method, country of origin and  chemical residual testing. The relevance of attitudinal and  trust based items is analyzed by BWS using hierarchical  Bayesian mixed logit model. Applying multinomial logit  model participant’s latent class membership (obtained from  DCE data) is regressed on the identified attitudinal and  trust components considering, in addition, demographic  information. The analysis is based on a sample of 459  Taiwanese consumers. Results of the DCE latent class  analysis for the product attributes show that four distinct  segments can be distinguished. Linking the DCE with the  attitudinal dimensions reveals that consumers’ attitude and  trust significantly explains class membership. Hence,  consumers’ food purchase behavior is determined by  consumers’ trust in products from respective counties  products, labels, and institutions.},
      url = {http://ageconsearch.umn.edu/record/275980},
      doi = {https://doi.org/10.22004/ag.econ.275980},
}