@article{Abedullah:275957,
      recid = {275957},
      author = {Abedullah, A. and Kouser, S. and Ibrahim, M.},
      title = {Consumer preferences and willingness to pay for Aflatoxin-  Free Milk in Pakistan},
      address = {2018-07},
      number = {2058-2018-5269},
      pages = {29},
      year = {2018},
      abstract = {Aflatoxins are highly toxic compounds in milk and pose  serious risks to human health. Past studies have observed  high concentration of aflatoxin in raw milk of Pakistan.  Nonetheless, this study contributes by investigating  consumers’ demand for aflatoxin-free raw milk. For this  purpose, we conducted a discrete choice experiment with a  random sample of 360 households drawn from three mega  cities of Punjab province. Random parameter logit and  latent class models are used to incorporate preference  heterogeneity in the stated choice analysis. Empirical  findings suggest that consumers want to pay a highest  premium for milk having low concentration of aflatoxin.  Based on these findings, we suggest that there is  considerable scope for the rapid development of  aflatoxin-free raw milk, even though it is marketed at  prices that are significantly higher than current milk  prices.},
      url = {http://ageconsearch.umn.edu/record/275957},
      doi = {https://doi.org/10.22004/ag.econ.275957},
}