@article{deClippel:275830, recid = {275830}, author = {de Clippel, Geoffroy and Eliaz, Kfir and Rozen, Kareen}, title = {Competing for Consumer Inattention}, address = {2014-02}, number = {2123-2018-5160}, pages = {41}, year = {2014}, abstract = {Consumers purchase multiple types of goods, but may be able to examine only a limited number of markets for the best price. We propose a simple model which captures these features, conveying new insights. A rm's price can de ect or draw attention to its market, and consequently, limited attention introduces a new dimension of cross-market competition. We characterize the equilibrium, and show that having partially attentive consumers improves consumer welfare. With less attention, consumers are more likely to miss the best oers; but enhanced cross-market competition decreases average price paid, as leading rms try to stay under the consumers' radar.}, url = {http://ageconsearch.umn.edu/record/275830}, doi = {https://doi.org/10.22004/ag.econ.275830}, }