@article{ZHAO:275817,
      recid = {275817},
      author = {ZHAO,Yong and CHEN,Xiaogang},
      title = {Characteristic Town Environment Design Based on Brand  Community——A Case Study of the Forest Hot Spring Township  in Ninghai},
      journal = {Asian Agricultural Research},
      address = {2018-03-20},
      number = {1812-2018-3562},
      month = {Mar},
      year = {2018},
      abstract = {Brand community is a specific,  geographically-unconstrained community based on specific  brands and is constructed with consumer groups of different  levels, choices and territories. The development issues of  characteristic towns were incorporated into the perspective  of brand communities, and the development connotation of  characteristic towns was discussed in light of the  definition, constituent elements and characteristics of  brand communities, and a functional platform with organic  combination of industry, city, people and literature was  established through the exploration of Ninghai forest hot  spring town, combined with local spatial resources. Based  on this, the planning and design of Ninghai forest hot  spring town will form a characteristic town that integrates  industrial functions, cultural functions and community  functions. },
      url = {http://ageconsearch.umn.edu/record/275817},
      doi = {https://doi.org/10.22004/ag.econ.275817},
}