@article{Capps:27447,
      recid = {27447},
      author = {Capps, Oral, Jr. and Griffin, James M.},
      title = {EFFECT OF A MASS MERCHANDISER ON TRADITIONAL FOOD  RETAILERS},
      journal = {Journal of Food Distribution Research},
      address = {1998-02},
      number = {856-2016-56757},
      pages = {7},
      year = {1998},
      abstract = {Non-traditional retailers such as warehouse club stores,  discount drug stores, and discount mass merchandisers are  new competitors for traditional food retailers.  It is  expected that non-traditional retailers will account for  roughly 14 percent of total grocery sales by the turn of  the century.  The impact of a particular discount mass  merchandiser (Wal-Mart) on the sales of a conventional  retail grocery outlet (David's Supermarket, Inc.) located  in the rural areas surrounding the Dallas/Ft. Worth  metroplex is analyzed.  In this case study, Wal-Mart alone  is responsible for about a 21 percent reduction in sales.},
      url = {http://ageconsearch.umn.edu/record/27447},
      doi = {https://doi.org/10.22004/ag.econ.27447},
}