FACTORS RELATED TO CONSUMER LOYALTY FOR PRIVATE FOOD BRANDS

Brown, Joseph D.

1972

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Examines customer loyalty for private label food brands in the Muncie, Indiana area and isolates factors pertaining to that loyalty.

Title

FACTORS RELATED TO CONSUMER LOYALTY FOR PRIVATE FOOD BRANDS

Author(s)

Subject(s)

Issue Date

1972-09

Publication Type

Journal Article

Digital Object Identifier

Record Identifier

https://ageconsearch.umn.edu/record/27395

PURL Identifier

http://purl.umn.edu/27395

Language

English

Published in

Journal of Food Distribution Research

Volume

03

Issue

2

Page Range

48 - 54

Total Pages

7

Record Appears in

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