King’s Hawaiian has been family owned for more than six decades, and the ‘aloha spirit’ runs deep. But, rapid growth in recent years has exposed serious challenges. From production inefficiencies to supply chain disruptions, management recognizes the need to rapidly evolve their family business to a professionally managed one. Their relationship-based supply chain worked for a family firm, but will this approach continue to work as they expand rapidly? A disruption in their egg supply exposed the firm to risks they never anticipated. Now, they are rethinking their entire supply chain, including their most important raw material: flour. How can they strategically manage their raw material needs while sustaining double-digit growth? How do they identify and mitigate risks in their chain? King’s Hawaiian knows its success is in its supply chain, including their unique delivery model. Getting this right is critical to their mission: to deliver their aloha spirit to every household, every day