PERFORMANCE: FROM THE CONSUMER VIEWPOINT

Watkins, Edgar P.

1972

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The author develops concept of customer image Profile and presents an example of its use.

Title

PERFORMANCE: FROM THE CONSUMER VIEWPOINT

Author(s)

Subject(s)

Issue Date

1972-07

Publication Type

Journal Article

Digital Object Identifier

Record Identifier

https://ageconsearch.umn.edu/record/27156

PURL Identifier

http://purl.umn.edu/27156

Language

English

Published in

Journal of Food Distribution Research

Volume

03

Issue

01

Page Range

48 - 51

Total Pages

4

Record Appears in

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