As a new light spot and form of current agricultural development, the sixth industry is a new way to solve the problems of rural development. This paper first introduced current situations of the development of the sixth industry in Jingzhou of Hubei Province, analyzed the related problems, and then came up with some feasible development paths. First of all, the local government should formulate the financial support policies for the sixth industry. Second, local government should focus on strengthening the cultivation of new type of agricultural business entities and carrying out agricultural brand strategy. Finally, local government should develop leisure agriculture, ecological agriculture and promote the integration of rural tourism in the whole region.