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Abstract

Changes in consumer demand have led to a prolonged decline in per capita consumption of sweet potatoes, both fresh and processed form. With a product line of various container sizes and styles, processors may respond to changes by altering product line composition to enhance sales. Changes in quantity of individual products were contrasted to changes in nominal and real prices. Quantities were not consistently related to real prices in an inverse manner, though recent increases in total production of canned sweet potatoes have occurred while real price has decreased.

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