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Abstract

Economists and behavioural scientists are beginning to make extensive use of measures of subjective well-being, and such data are potentially of value to policy-makers. A particularly famous difficulty is that of “priming”: if the order or nature of survey questions changes people’s likely replies then we have grounds to be concerned about the reliability of wellbeing data and inferences from them. This study tests for priming effects from important life events. It presents evidence from a laboratory experiment which indicates that subjective well-being measures are in general robust to such concerns.

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